[Gold of Ophir Roses Carmelita, Pasadena, California]

Like postcards, photochrom prints appealed to consumers as souvenirs of landscapes, tourist attractions, and idealized locales. Carmelita Garden in Pasadena showcased plants from around the world, all seen thriving in Southern California’s mild weather. Started as an agricultural town, Pasadena became famous for its Tournament of Roses Parade begun in 1890 and held every year on New Year’s Day.